Straight answers on Google Ads, websites and getting found.

Straight answers on Google Ads, websites and getting found by Google and AI assistants, for small business owners. Real numbers where there are any.

• How much does Google Ads cost for a small business in Australia?: What you actually pay for Google Ads in Australia: how clicks are priced, how budgets work, what management costs, and how to set a budget from the enquiries you need.
• Why your Google Ads aren't bringing in leads: 10 things to check: A checklist for small business owners: the settings, reports and tracking problems that burn Google Ads budgets without bringing enquiries, and how to check each one yourself.
• Google Ads, SEO or Facebook ads: where a local business should start: The three ways to get found online compared on speed, cost, control and the kind of customer each brings, with a table and a plain recommendation by type of business.
• What a landing page is, and why your Google Ads shouldn't point at your homepage: A landing page is the page a paid click arrives on. What it needs, why the homepage usually fails, how Google scores landing page experience, and a checklist to fix yours this week.
• Performance Max for a small business: what it is, when it helps and when it burns budget: Google's all-in-one campaign type explained for owners: where the money goes, why it depends on conversion tracking, when a small business should use it, and how to keep it honest.
• Who owns your Google Ads account? What to check before you hire anyone to run it: Agencies sometimes run your ads in an account they own, so the history leaves with them. How ownership works, how to check yours in five minutes, and what to ask for.
• How to get your business recommended by ChatGPT, Perplexity and Google's AI answers: What AI assistants read when they recommend a local business, and the plain changes that make your business easier for them to find, trust and cite.
• How to set up a Google Business Profile that gets found (and stays live): Setting up a Google Business Profile properly: name, category, service area, verification, reviews and posts, plus the rules that get profiles suspended.
• How to get more Google reviews, reply to them, and deal with a bad one: How to ask for Google reviews within Google's rules and Australian consumer law, how to reply, and what you can and can't do about a bad or fake review.
• What SEO actually is for a small business, and the parts you can do yourself: Search engine optimisation without the jargon: what Google is trying to do, the three things that decide local rankings, what you can do yourself, and what you're paying an agency for.
• How much does a small business website cost in Australia?: The three ways small businesses get a website, how to compare what each really costs over three years, and the questions that expose hidden fees before you sign.
• Website builder or a built site? Wix, Squarespace and when to pay someone: An honest comparison for small business owners: what a DIY website builder gives you, where it falls down, what a built site adds, and a table to decide which fits your business.
• .com.au domain names: who can register one, who should own it, and what to check: The Australian presence rule for .com.au, how .au direct differs, why the domain belongs in your business's name, and the settings to check before anyone builds your site.
• Google Analytics 4 for small business owners: the five reports worth opening: GA4 without the dashboard overwhelm: how to tell where visitors came from, which pages they read, whether they enquired, and how to link it to Google Ads and Search Console.
• What a used car yard website needs to sell cars (and what it doesn't): For independent used car dealers: what buyers check before they visit, how to keep stock current without double handling, what builds trust, and what to skip.